You’ll find millions of videos and short clips on the internet, they were either made by specialists or amateurs. You can find them mostly on Youtube or Google Video. Each of those allows you to discuss the videos using comments. Most amateurs publish their video clip clips for enjoyment and entertainment. Whereas, the experts generate and publish them to generate traffic to their online web sites.
These videos allow them to reach a market wider than ever before.
Marketing by video has been booming trend for the last several years and it’s turned out to be one of the best ways to generate massive traffic to websites.
Apart from marketing and advertising in print, online video is one of the best ways to generate tons of site visitors at an ultra low cost.
Besides Youtube and Google Video there dozens of video directories that will host your video and allow you to gain a far reaching internet presence. It does take a long time to upload and distribute your video to all of these sites by hand but at the end of this short article I’ll tell you about the method I use that works like gang busters.
With that being said, you should find the best way to benefit from the trends, the directories, and your videos. For your sake it could be the difference between a trickle of visitors and torrents of highly targeted buyers.
Here are a few things you can do to improve your chances of getting visitors from your videos to your website…
1. Video clips should be short and focused
Almost everyone today has some form of internet based ADD. They’ll move on to the next thing if they’re not engaged. That’s why your video should be about 2 to 3 minutes long, straight to the point, and if you’re selling something have a call to action at the end.
2. Make your online video attractive visually
Colour scheme, background, graphics and font are important elements that may improve the number of viewers and how long they watch. The colors and visual dynamic also allow you to brand whatever it is you’re selling online. Let’s face it, branding doesn’t necessarily sell but if you can be recognized among the millions of other people trying to do the same thing, you’ll have the advantage.
3. Soundtrack is everything
Think of the music in Jaws. Have you ever watched the movie without the music. It makes a huge difference. The best video clips combines vision and sound effects for a perfect synergy. Add in sound with stress on keywords and graphics that deliver your advertising and marketing message and you’ll be set. A good control of narrators with slogans and buzzwords will help to increase the emotional feel on your viewers and keep your viewers interest.
4. Make sure your videos are web friendly
If your video clip video takes long time to load, you probably will lose the interest of your visitors. Remember, we’re dealing with internet based ADD here. We have to grab them quick. Most video clip files are in AVI format which normally have larger file size and will take a long time to load. Hence, you really should convert it to a format that is smaller in size and loads much quicker; the common web friendly format is Flash format.
5. Get your videos out to the masses
If your site is new and doesn’t have much authority on the internet chances are you don’t get many visitors and your site is a virtual ghost town. That’s why you have to investigate distributing your video to other online video directories. Right now, more people probably visit these online video directories than your site. That’s why when you distribute your video to these places you’ll see an increase in traffic to your site. Almost every one of these video sites allows you to upload your videos as long as they meet their terms of service. They do require you to register and login with an account. That’s why it could take forever if you do it manually.
In Summary
Video advertising is one of the most popular methods on the internet to drive traffic. It’s free, costs very little to do and has the potential to drive highly targeted traffic to your website. Get started right now on your video distribution and see how it impacts your website.
