Everything is fine one day, the next, the world is turned upside down.

There are a couple of points to be made about this update. The first, it proves that if you’re running a business you better have other forms of traffic generation in place.

The big problem with online business is there is no walking traffic. In the offline world this update would be equivalent to moving your store front from where you currently are, prime time real estate, to the boondocks where very few people live, work and shop.

People work hard to get the virtual real estate in the top spots. The thing about it, Google is a for-profit-company and they can pretty much do what they want. And because everything is virtual, it makes it too easy to do.

An example of this was when CDKitchen, out of Austin, Texas was effected by the latest update…

Google can give websites a lot of traffic. It also can take it away.

That’s what Valerie Whitmore found out recently.

Whitmore runs CDKitchen out of her Austin, Texas, home with husband Brent. She started the website as a hobby in 1995 and named it after her 100-pound Dalmatian, Chili Dog. With Google’s help, the mom-and-pop shop grew into one of the most popular cooking sites on the Web.

But traffic to CDKitchen, which features free recipes and cooking columns, plunged 39 percent on Feb. 24, knocking it "into the abyss," Whitmore said. That’s when Google, which delivers 70 percent of the site’s traffic, made a major change to how search results are ranked.

Source: http://seattletimes.nwsource.com/html/businesstechnology/2014547479_btgoogleformula21.html

It’s updates like this that make you cringe in horror and make you wonder what you’re going to do next. If you are running an online business you need to begin thinking about how you can be nimble, change with the times and continue to get traffic in some way.

If you’re wondering what Google wants you can listen to Matt Cutts and others who interpret what he has to say…

"Our primary goal is to make sure we return the best websites we can," said Matt Cutts, who leads Google’s spam-fighting efforts. "No algorithm can be 100 percent accurate."

Google engineers are constantly tweaking the search engine, making hundreds of changes a year to the algorithm, most of them less noticeable. They keep the algorithm under wraps to prevent Web developers from getting around each revision Google makes.

As part of its effort to zero in on troublemakers, Google created a software extension to its Chrome browser that lets users block sites. More than 100,000 users have installed the extension, giving Google the ability to study the top several dozen sites that users disliked so much they gave them the boot. About 84 percent of those sites were affected when Google tweaked its algorithm, Cutts said.

"The work of search is never done. No matter what we improve, there will be people trying to ‘game’ search," he said.

Source:  http://seattletimes.nwsource.com/html/businesstechnology/2014547479_btgoogleformula21.html

This is all very interesting.

You see, the comment Matt makes “The work of search is never done. No matter what we improve, there will be people trying to ‘game’ search” is something that makes me go hmmm.

Let’s think about this. “Google” can change the algorithm all the time. They are gaming their own search system. They do what you want and no body stops them.

It’s our job to know or figure out what they want and give it to them. It’s no different than a crappy merchant getting the best storefront property in town. It happens and there isn’t anything anyone can do about it. They gamed the system.

Let’s face it… everyone who owns a blog or website is interested in gaming the system to garner more traffic. It is what it is.

As long as you have people searching for stuff you’re going to have people trying to sell those people stuff. That’s what it boils down to.

So what does all this mean?

It means if you’re wanting to make money online with a blog, a website, an ecommerce store or any other type of virtual property, then you need to be prepared to change on a whim.

You should begin thinking about how you can set your site up so that it conforms to Google’s current policies and you should always consider other methods of traffic generation.

Have you thought about going offline?

Enjoy and prosper -

Jay

PS- Be sure to sign up for my newsletter if you want to stay up to date on traffic generation strategies and different approaches to making money online.

Here’s the deal. I just ran across an article at Wired Magazine and it’s all about Larry Page taking over as CEO at Google. It’s a pretty long read but an entertaining read. Don’t worry, I’m going to summarize my opinion of this story for you as it relates to Google, search, and making money online.

First of all, Larry is made out to be one creative fellow. He’s got some quirks about him that would make many “stick in the a$$” types cringe. But that creativity is what has made Google the behemoth it is.

Before Larry took over CEO Eric Schmidt had the helm and was navigating this beast in an ocean of sea monsters and unseen land masses. He was able to take a company from $100 Million to $30 Billion during his tenure. Now that he has been replaced, what does that mean.

Before I get to my opinion here is a short excerpt…

A few ingredients in Larry Page’s stew of traits stand out unmistakably. He is brainy, he is confident, he is parsimonious with social interaction. But the dominant flavor in the dish is his boundless ambition, both to excel individually and to improve the conditions of the planet at large. He sees the historic technology boom as a chance to realize such ambitions and sees those who fail to do so as shamelessly squandering the opportunity. To Page, the only true failure is not attempting the audacious. “Even if you fail at your ambitious thing, it’s very hard to fail completely,” he says. “That’s the thing that people don’t get.”

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

In my opinion, you can expect massive change over the coming years with Google. If Larry has the right people supporting him and the guidance of a mentor then he will do fine and Google will continue to dominate.

But if things get crazy, Google could be in for a big fall. This could be an opportunity for other search engines to rise up and begin a massive take over. No one knows where Larry is going to take the company. And that ultimately could effect search as we know it.

One thing is for sure. Larry likes speed. He likes speed to implement and speed to load. So it makes sense that keep a minimalistic and ease of use approach you do will benefit your website in the eyes of Google. Is that the end-all-be-all?  Of course not but it is a massive consideration when you see the nuances Larry has about speed.

One complaint of the current, supersized version of Google Inc. is that bureaucracy slows down progress. Expect that to change, because speed is one of Page’s primary obsessions. “He’s always measuring everything,” early Googler Megan Smith says. She was once walking with Page down a street in Morocco when he suddenly dragged her into an Internet cafè9. Immediately, he began timing how long it took web pages to load into a browser there.

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

When you read things like this you begin to understand what Google, a.k.a. Larry Page, is looking for in his company and what he wants to see in your website. Yes, it is reading between the lines but it gets to core of what the founders wanted to see.

Another area that you have to consider is what the founders see themselves and their company as. They do see Google as the one company that can collect, categorize, and deliver query on data. They want to make that data available to as many people as possible. You can see that in the digitalization of books and the project that got them into hot water with publishers.

But there is one thing that comes out and screams at you when you read between the lines. Google wants to dominate and control the way THEY see fit. They ARE the gods of internet collection and search.

You get can gleam that from this short description…

In 2008, Google participated in an FCC auction for radio spectrum to be used for mobile broadband. By the terms of the auction, if the spectrum was sold above a certain price, the winner would have to allow other companies to run devices on their networks—something Google strongly favored but that telecom companies dearly hoped to avoid. Google executives worried that the telecoms would conspire to keep bidding below that baseline price. So the company got involved in a high-stakes game of chicken. Google would bid on the spectrum, high enough to get it over the threshold, and then bow out. It left Google potentially vulnerable; if nobody else topped its bid, the company would be stuck with a multibillion-dollar piece of spectrum that it was unequipped to exploit. “Google definitely wanted to lose,” the company’s chief economist, Hal Varian, says. To Google’s great relief, Verizon did top its bid, and the company was off the hook.

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

So, what does all this mean to you?

It means you need to change with the Google. You need to be just as nimble if not more so. It also means you should look at other ways to get traffic to your website.

You never know when things might change. They could change for you favor. They could change for your negative. But what is certain… if you have other sources of online traffic then you shouldn’t have to worry about the big G as much as most people.

Think about that. Are you getting the majority of your web traffic from just once source. I’d be willing to bet that most people are. That should be a consideration for your marketing and your lead generation strategies both online and offline.

Now, go get some web traffic and start making some cash online.

Jay

Auction websites are among essentially the most lucrative web company options. Anyone that has a few stuff to market can generate an account and gain some further cash. Once you’ve cleaned out your closets, you might have possibilities on easy methods to acquire extra stuff. You can pick out to browse flea markets every single weekend, or provide to market products for others for just a fee.Web marketing is yet another fantastic solution to receive a supplemental revenue, or perhaps change your outside the property work. Should you have a good interest in a certain niche which has lots of desperate individuals who will obtain some thing to acquire rid of the scenario, you’ll be able to make lots of cash by starting to be an expert and giving them the treatments they need to have.

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In this harsh financial climate, companies and businesses are in search of each and every opportunity to cut down on operating costs and lower their month to month bills. Specifically those recurring or on-going fees which appear anticipated every month and have being paid, no subject what kind of troubles your business may be experiencing. Certainly, lowering these monthly expenses, can play a big part inside the viability of any company or business.

For this big cause, a lot of corporations are switching all their faxing specifications over to on the net or Net fax. By applying this well-liked type of “cloud computing”, organizations can cut down their faxing fees appreciably.How does Internet fax cut your faxing charges? Online forex trading 1st, you must understand, with Internet faxing there isn’t any need for an further fax cellphone line since everything is completed with the web and your computers. Which means you tend not to have that more month-to-month fax phone bill, coming because of monthly. Second, on the internet faxing is paperless and inkless, so you do not have the ongoing fees of papers, inks and toners – which can add up every month, in particular if your corporation does many faxing. Third, this modern day way of faxing is much cheaper than making use of the common fax device from the office.Monthly expenses for an World wide web fax provider provider operate on regular all around $10 a thirty day period, but in case you shop all-around, you’ll find some excellent top quality services that work for only $20 a year – in case you have incredibly minimum faxing desires. Plus, start-up prices are very much reduce seeing that you will not should set in an extra fax cellular phone line or buy a fax equipment.

You’ve got a great company and you give the best level of customer service. However as the old cliché says: “A contented client tells an admirer, an unhappy customer tells 10 friends.”  You don’t have to fret regarding the sad client telling ten friends
because you mostly do a great job and keep your customers happy. But how do you increase the quantity of friends that your happy customers are sending your way?

Plain and straightforward: You’re going to have to reward them.

The explanation that happy customers don’t tell many other people about your service is because most customers EXPECT good client service therefore the businesses that give it aren’t at the front of their mind. They have too many alternative things to stress about on a daily basis.

By starting a Client Referral Program you’ll give your best customers a reason to want to tell other individuals concerning you. Providing discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

You will have medical licensing boards or other ethics committees for your profession that prohibit you from bound sorts of rewards and rightly therefore because of conflicts of interest that will arise.  However you can invariably notice one thing that you’ll be able to do to reward your customers after they refer someone to you.

Here is an example of a Client Referral Program for a Direct Mail Company and the way it works:

“When you refer somebody, which person places an order, you’ll receive a $25 credit which will be used toward any of said company’s services.

Every time this happens you will receive the $25 credit and there is no limit, thus be at liberty to go crazy referring your friends to us. If you refer enough people who become customers you could finish up getting your next order FREE.”

When you founded your own referral program you’ll need to do two things:

Initial, make certain that the motivation you offer to your customers is in proportion to the worth of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not visiting be enough to urge them curious about spreading the word.

And secondly, you need to market it. Make certain that your customers understand
about the new reward program by:

one)  Having your sales associates mention it whenever someone places an order.

2)  Posting notices in your business if you have got client foot traffic.

and

three)  Sending out announcements to your customer address list on a regular basis.

All of this stuff can facilitate your to extend the amount of consumers that you receive through word of mouth, and at the identical time help keep down your marketing costs. Is that this a great plan or what?

Providing discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

Reward the customers that reward you.  One amongst the best compliments is when someone refers another or others to your business.

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RSS, XML, RDF, and Atom are the food delivery guy of the Internet. The content they deliver is mixed and cooked elsewhere on the Internet simply like the meal isn’t made on your door step and therefore the acronym fellows bring the content to you thru software or an on-line application. Instead of attempting to remember all the places where you like to go to induce the latest news, it all comes to you once you order your food.

What to Do with the Funky Code

Click on any of these orange or blue RSS, XML, or RDF buttons and you see unreadable text. Some of it is readable, but reading between the is slow and difficult. During this case, you have got the raw ingredients of the content known as a feed. To make it easily readable, download a feed reader that may interpret (combination) the ingredients or sign on for an online service that can do the same.

When the software or application is ready to travel, click on the orange or blue button (or “Syndicate This Page,” or no matter is along these lines) and replica the resulting URL from the address box. Paste it into the applying to cook the ingredients where it’s delivered to you prepared for your enjoyment.

Syndication Isn’t Just for Blogs

Syndication is a not a brand new concept on the Web, however it’s growing in popularity as a lot of Internet sites and newsletters are churning content to flip it into syndicated files, that are fed into an aggregator. Think of it as the content that’s ready to travel anywhere it wants to go. Grab the feed and feed it to the aggregator, another approach of bookmarking (or making a favorite) a site as a result of you would like to come back back again another time.

Instead of schlepping from website to web site in search of data, you’ll have it all in front of you thru the aggregator. The feeds are sorted in folders by topic for easy finding. If I’m writing about the newest virus or worm, then I open the safety folder with the security-connected feeds and scan them.

Scanning content through aggregators is simpler than with a Web website because it’s all in one place with a list of simple to scan headlines and typically a short summary. On a Web website, you’re only obtaining the advantage of that web site’s news — nothing else. The folder has news from over ten resources as well as blogs, news sites, and newsletters.

Any content can be syndicated. It is a matter of having the rear-end method in place, that relies on the appliance used for managing the content. If a site does not have such resources, then there are applications that can simply produce a feed for posting on the site. No techie information needed.

Most aggregators have exporting capabilities thus the feed can be shared with others inquisitive about the same topic. If you’re interested in my security feeds, I will export them into, in most cases, an OPML file and you’ll import it into your feed reader.

Mix up the Content

If the feed is automatically created, what have you got to lose? You are providing another way for your readers to urge your content simply like you’ll get pizza in several ways that: head to the restaurant, have it delivered, or make it at home. More applications are adding syndication capabilities, that make the process effortless. Some have said they will not scan something unless it’s a feed.

It’s an opportunity to induce a lot of readers because there are a number of directories where publishers will submit their feeds and get noticed. So when someone will a groundwork on your topic, your news would possibly return up and you may have gained a brand new reader.

There was a time when we did not have the option to possess pizza delivered to our doorstep. After we’re too tired, we have a tendency to know we have a tendency to can depend on the delivery guy. In term of content, expect to see it show up at your doorstep more typically than the pizza guy plus it’s cheaper with the cost solely returning from the software though there are many free options available. Syndication could be a should have for a company’s communication toolbox. Witness it by looking forward to RSS, XML, RDF, and Atom out there.

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When you as a marketer/businessman/company, decide to push your business through the selling methods of the Net, it’s time to take full advantage of this interactive medium. It pays to know what’s RSS feed.

RSS has various blessings over the other existing ways, to turn it into the most sought-when, powerful, dominant tool, which can take over the Internet world soon.

Beyond simply knowing what’s RSS feed, this can be how RSS will facilitate your:

*  Your website is that the gold mine of data on how the public respond to what you say. RSS provides an incredible platform to debate the views of the public while not wasting time. Instead, you can spend it slow on crafting quality contents. RSS has many special features like dialog facilitators, RSS radars, and automatic responders to reinforce the significance of conversational marketing.

*  Your search engine ranking reflects how good your website is! Knowing what’s RSS feed and harnessing its power properly will increase the search engine ranking remarkably well, and this helps develop your business.

*  What do the guests get on visiting your web site? Interview customers for their feedback, do a analysis and make changes to your web site accordingly. The last half will be done easily by knowing what’s RSS feed and using them effectively.

*  The design of your website is very important. RSS has created it terribly easy to perceive, see and feel your message for the guests by mixing video and audio channels to your contents. Additionally, keep in mind that not solely is it enough to own a sensible website however an acceptable one to your business conjointly, to catch your visitor’s eye.

*  Build your web site work well in all the browsers. Your website is open to a variety of guests who can prefer browsers of their choices. RSS may be a convenient method since it works on all platforms. Most of the browsers could not face hurdles accessing RSS.

*  You’ll be able to collect a heap of data such as the number of subscribers, their interests, their reading frequency, the topics they are a lot of curious about etc using RSS feeds. These are definitely going to be very important for improving your standards of business.

And do not suppose it’s a brilliant-techie thing that you cannot use! Once you understand absolutely what is RSS feed, you’re open to the wonderful world of RSS and at some point, sure to search out yourself hooked to it!

Thus, what are you waiting for? Get going to grasp what’s RSS feed, be familiar with it, and unleash the power of this unbelievable, powerful tool!

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It doesn’t have to be that way.

I’m going to show you how to create content so quick and so easy it’s going to be unbelievable.  You’ll be able to do it in no time flat.

The three things that I’m going to be covering is outlining, a double-duty method which is going to give you great content fast, and of course a down and dirty method if you don’t have time, you can get this done quickly anywhere you want; walking, in the car, anywhere.

So let’s get started.

Outlining

You’ve got to start somewhere.  You want to start generating ideas and brainstorming.  I use Mind Jet Mind Manager which allows me to do a Mine Map of my brainstorming sessions.

You can also get Free Mind which is a free mind mapping software.  You just search for it on Google.  It allows you to get all the information out onto your computer, or if you want to use a piece of paper, that’s fine, either way.

But you should shoot for at least five sections at a minimum for your article.  You want an introduction that introduces the topic and overall concept.  You want to have the three subtopics inside the article that you are going to cover, and then you also want to have a conclusion, basically recapping what you just told everybody.

Double-Duty Method

Allows you to maximize your content creation.  You can create a video, an audio, and a written post all at the same time.

This is where you create the most content.  Use screen capture software to record a Power Point presentation or record yourself on video.

Save the video, rip the audio out, and then send the audio off to be transcribed.  What that allows you to do is post all three almost forms almost anywhere you want. You can use systems, like Traffic Geyser, to post video and audio several different places on the web quickly.

You can also use Tube Mogul, which is similar to Traffic Geyser, but I don’t believe it has as many features.  They offer both a free and paid for version but even the paid version I think lacks features and functionality Traffic Geyser gives.

So, take the audio, send it off to get transcribed, and then you can post it to a blog or use it as an article, after you edit it of course.  This method helps  you create a whole bunch of content quickly and post it in many different ways.

Down And Dirty Method

What if you don’t have time to do video?

What you could do is pick up a digital recorder from Target or Wal-Mart or pretty much anywhere.  Then go for a walk or a drive or pretty much anything and record whatever you want to cover.

Heck, some cell phones even have recording capabilities so that you can take notes.  You can do the same thing.

Hook it up to the computer, pull down the file, get it transcribed, sent it off… there’s many different places you have transcription services, just look it up on Google.

After you have it transcribed, edit the text and clean it up quickly.  Then it’s all yours to post to your blog or use as an article.

It’s quick, it’s easy, and all it takes is you and your digital recorder.

So, the big thing’s here is outline and plan your content.  Record a video, screen capture, or digital recording of you talking and have it transcribed.  Then post as much or as little as you want on the internet.

And that’s what I’ve found to be the easiest methods to create great blog content and articles to help you make cash online quickly and easily.

Now go out and start creating some great content.

Tapping into the money-making aspect of blogging is easy. The following are ways that the even a novice blogger can turn their words into cash.

Internet Ads – There are many sites that will allow you to post contextual ads on your blog. These are ads that will show up on your site and that have a correlation with the text you have written about. When people visit your blog and click on any of these ads, you will get paid for it.

Selling – You can start a blog that promotes an item that you may have made yourself, or are selling through another site. Jewelry is one example that comes to mind, you can use your blog as a store to promote and sell your items easily.

Affiliates - Many companies will have affiliate programs. Take advantage of these sites. You can then sell other people products and promote any item you want to sell, all the while making a commission from every sale.

Reviews – Why not get paid for your reviews? Many sites are willing to pay you for you to review their products. Use your blog as a review site and watch the money roll in.

Ad Space - Sell ad space on your blog. If you have a blog that is specific to one product or genre, advertisers will pay you to place ads on your site to promote their products or websites. This works well if you have a specific niche, like a parenting centered site.

Sell Your Knowledge – People are always thirsty for knowledge. If you have a specific topic that you are well educated in, why not write an e-book on the topic and sell it through your blog?

Sell Your Service – If you offer a specific service, such as data entry, writing, web design or various administrative jobs, sell yourself and make money by doing so.

Beg – I kid, but really, many blogs that have had huge success have asked for donations to help keep them going. If you have a huge reader base, this shouldn’t be too hard to achieve.

The best way to make money with your blog is to find what works for you. Some of these tips may not tickle your fancy but it does show that there are definitely ways your blog can work for you.

He used a tactic that could prove very lucrative depending on your market and what you’re trying to accomplish.

Here’s the link if you want to check it out, you might pick up a nugget of gold…

How I Made $21 For Three Minutes Of Work

He details briefly what he did to make the money and I thought it was interesting.

I know a few people who use similar tactics like this successfully.  Check it out.

The only thing I warn you against is using the tactic to deceive.  If you blog or website doesn’t have anything to do with the news and you’re just trying to squeeze a little more money out of your site or blog I would stay away.

I believe in what goes around comes around.

Enjoy.

1. Ad Units: There are services available from Yahoo Publishers, RevenuePilot, Bidvertiser and of course Google Adsense which allow you to place advertisements on your websites (in the form of text or images). There are many types of ads some websites allow you to choose your ads others use contextual ads which read your blogs content and display relevant advertisements.

2. Selling Yours/Others Products: If you created a product relevant to the information you are sharing you can definitely try to sell your own products on your blog. If you have established rapport with your readers, you can definitely make some money this way. If you don’t have your own product, you can always use an Affiliate account at Clickbank or Amazon and create a post related to the product you’re attempting to sell.

3. Selling Ad Space: If your blog gets quite a bit of traffic and has a decent Page Rank, you can sell ad space on it. Areas that get a lot of attention such as the header/leaderboard area should go at a higher rate than less visible areas.

4. Write Paid Reviews: There are websites such as PayPerPost, Blogvertise, SponsoredReviews and more which pay you for writing paid reviews for products, other sites, and services. It has been said that Google will drop your Page Rank if they notice that your blog is participating in this. If Page Rank doesn’t matter to you, then this is definitely an option.

5. Sell Yours/Others E-Book: You can actually make great money online selling E-Books, whether it’s your own or someone else’s (with resale rights).  As long as it is offering great content and pertains to the subject your blog is about.

Hopefully, these tips will help you reach your goal in making cash quick.