Everything is fine one day, the next, the world is turned upside down.

There are a couple of points to be made about this update. The first, it proves that if you’re running a business you better have other forms of traffic generation in place.

The big problem with online business is there is no walking traffic. In the offline world this update would be equivalent to moving your store front from where you currently are, prime time real estate, to the boondocks where very few people live, work and shop.

People work hard to get the virtual real estate in the top spots. The thing about it, Google is a for-profit-company and they can pretty much do what they want. And because everything is virtual, it makes it too easy to do.

An example of this was when CDKitchen, out of Austin, Texas was effected by the latest update…

Google can give websites a lot of traffic. It also can take it away.

That’s what Valerie Whitmore found out recently.

Whitmore runs CDKitchen out of her Austin, Texas, home with husband Brent. She started the website as a hobby in 1995 and named it after her 100-pound Dalmatian, Chili Dog. With Google’s help, the mom-and-pop shop grew into one of the most popular cooking sites on the Web.

But traffic to CDKitchen, which features free recipes and cooking columns, plunged 39 percent on Feb. 24, knocking it "into the abyss," Whitmore said. That’s when Google, which delivers 70 percent of the site’s traffic, made a major change to how search results are ranked.

Source: http://seattletimes.nwsource.com/html/businesstechnology/2014547479_btgoogleformula21.html

It’s updates like this that make you cringe in horror and make you wonder what you’re going to do next. If you are running an online business you need to begin thinking about how you can be nimble, change with the times and continue to get traffic in some way.

If you’re wondering what Google wants you can listen to Matt Cutts and others who interpret what he has to say…

"Our primary goal is to make sure we return the best websites we can," said Matt Cutts, who leads Google’s spam-fighting efforts. "No algorithm can be 100 percent accurate."

Google engineers are constantly tweaking the search engine, making hundreds of changes a year to the algorithm, most of them less noticeable. They keep the algorithm under wraps to prevent Web developers from getting around each revision Google makes.

As part of its effort to zero in on troublemakers, Google created a software extension to its Chrome browser that lets users block sites. More than 100,000 users have installed the extension, giving Google the ability to study the top several dozen sites that users disliked so much they gave them the boot. About 84 percent of those sites were affected when Google tweaked its algorithm, Cutts said.

"The work of search is never done. No matter what we improve, there will be people trying to ‘game’ search," he said.

Source:  http://seattletimes.nwsource.com/html/businesstechnology/2014547479_btgoogleformula21.html

This is all very interesting.

You see, the comment Matt makes “The work of search is never done. No matter what we improve, there will be people trying to ‘game’ search” is something that makes me go hmmm.

Let’s think about this. “Google” can change the algorithm all the time. They are gaming their own search system. They do what you want and no body stops them.

It’s our job to know or figure out what they want and give it to them. It’s no different than a crappy merchant getting the best storefront property in town. It happens and there isn’t anything anyone can do about it. They gamed the system.

Let’s face it… everyone who owns a blog or website is interested in gaming the system to garner more traffic. It is what it is.

As long as you have people searching for stuff you’re going to have people trying to sell those people stuff. That’s what it boils down to.

So what does all this mean?

It means if you’re wanting to make money online with a blog, a website, an ecommerce store or any other type of virtual property, then you need to be prepared to change on a whim.

You should begin thinking about how you can set your site up so that it conforms to Google’s current policies and you should always consider other methods of traffic generation.

Have you thought about going offline?

Enjoy and prosper -

Jay

PS- Be sure to sign up for my newsletter if you want to stay up to date on traffic generation strategies and different approaches to making money online.

Here’s the deal. I just ran across an article at Wired Magazine and it’s all about Larry Page taking over as CEO at Google. It’s a pretty long read but an entertaining read. Don’t worry, I’m going to summarize my opinion of this story for you as it relates to Google, search, and making money online.

First of all, Larry is made out to be one creative fellow. He’s got some quirks about him that would make many “stick in the a$$” types cringe. But that creativity is what has made Google the behemoth it is.

Before Larry took over CEO Eric Schmidt had the helm and was navigating this beast in an ocean of sea monsters and unseen land masses. He was able to take a company from $100 Million to $30 Billion during his tenure. Now that he has been replaced, what does that mean.

Before I get to my opinion here is a short excerpt…

A few ingredients in Larry Page’s stew of traits stand out unmistakably. He is brainy, he is confident, he is parsimonious with social interaction. But the dominant flavor in the dish is his boundless ambition, both to excel individually and to improve the conditions of the planet at large. He sees the historic technology boom as a chance to realize such ambitions and sees those who fail to do so as shamelessly squandering the opportunity. To Page, the only true failure is not attempting the audacious. “Even if you fail at your ambitious thing, it’s very hard to fail completely,” he says. “That’s the thing that people don’t get.”

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

In my opinion, you can expect massive change over the coming years with Google. If Larry has the right people supporting him and the guidance of a mentor then he will do fine and Google will continue to dominate.

But if things get crazy, Google could be in for a big fall. This could be an opportunity for other search engines to rise up and begin a massive take over. No one knows where Larry is going to take the company. And that ultimately could effect search as we know it.

One thing is for sure. Larry likes speed. He likes speed to implement and speed to load. So it makes sense that keep a minimalistic and ease of use approach you do will benefit your website in the eyes of Google. Is that the end-all-be-all?  Of course not but it is a massive consideration when you see the nuances Larry has about speed.

One complaint of the current, supersized version of Google Inc. is that bureaucracy slows down progress. Expect that to change, because speed is one of Page’s primary obsessions. “He’s always measuring everything,” early Googler Megan Smith says. She was once walking with Page down a street in Morocco when he suddenly dragged her into an Internet cafè9. Immediately, he began timing how long it took web pages to load into a browser there.

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

When you read things like this you begin to understand what Google, a.k.a. Larry Page, is looking for in his company and what he wants to see in your website. Yes, it is reading between the lines but it gets to core of what the founders wanted to see.

Another area that you have to consider is what the founders see themselves and their company as. They do see Google as the one company that can collect, categorize, and deliver query on data. They want to make that data available to as many people as possible. You can see that in the digitalization of books and the project that got them into hot water with publishers.

But there is one thing that comes out and screams at you when you read between the lines. Google wants to dominate and control the way THEY see fit. They ARE the gods of internet collection and search.

You get can gleam that from this short description…

In 2008, Google participated in an FCC auction for radio spectrum to be used for mobile broadband. By the terms of the auction, if the spectrum was sold above a certain price, the winner would have to allow other companies to run devices on their networks—something Google strongly favored but that telecom companies dearly hoped to avoid. Google executives worried that the telecoms would conspire to keep bidding below that baseline price. So the company got involved in a high-stakes game of chicken. Google would bid on the spectrum, high enough to get it over the threshold, and then bow out. It left Google potentially vulnerable; if nobody else topped its bid, the company would be stuck with a multibillion-dollar piece of spectrum that it was unequipped to exploit. “Google definitely wanted to lose,” the company’s chief economist, Hal Varian, says. To Google’s great relief, Verizon did top its bid, and the company was off the hook.

Original Content:  http://www.wired.com/magazine/2011/03/mf_larrypage/all/1

So, what does all this mean to you?

It means you need to change with the Google. You need to be just as nimble if not more so. It also means you should look at other ways to get traffic to your website.

You never know when things might change. They could change for you favor. They could change for your negative. But what is certain… if you have other sources of online traffic then you shouldn’t have to worry about the big G as much as most people.

Think about that. Are you getting the majority of your web traffic from just once source. I’d be willing to bet that most people are. That should be a consideration for your marketing and your lead generation strategies both online and offline.

Now, go get some web traffic and start making some cash online.

Jay

He wants you to ask yourself, if you could do nothing else BUT article marketing, could you do it?

So… Can you?

Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity. No Twitter, no Facebook, no social media. No pay-per-click advertising. No search engine optimisation.

All you had was one weapon: the ability to promote your business through article writing alone. Would that be possible? You guessed the answer, didn’t you? You instantly knew that it is indeed possible to drop all of the possible strategies you see online, and still generate enormous traffic – and revenue – through article writing alone.
Content Source: http://www.nzherald.co.nz/best-of-business-analysis/news/article.cfm?c_id=1501241&objectid=10713062

In this article, Sean talks about how he got started and that it didn’t happen overnight. We all have to be prepared to build a long lasting business that’s built on a solid foundation. And one of those foundations come from GREAT ARTICLES. He goes on to discus how a great article could take people on incredible journeys. Not only that he discusses all the places you get your article distributed. And he’s not talking about standard article marketing either.

Sean has built an amazing business without the need for affiliates, joint ventures, or publicity. He has put in the hard work and dedication to build a business and brand for himself. Ultimately, the answer to the original question “Does Sean D’Souza think article marketing is dead?” The answer is NO.

In my opinion, article marketing is what has given Sean the ability to live the internet lifestyle. If you’d like to read more about Sean, you can visit his website http://www.psycotactics.com.

Good luck on your Article Marketing adventure,

Jay

You’ve got a great company and you give the best level of customer service. However as the old cliché says: “A contented client tells an admirer, an unhappy customer tells 10 friends.”  You don’t have to fret regarding the sad client telling ten friends
because you mostly do a great job and keep your customers happy. But how do you increase the quantity of friends that your happy customers are sending your way?

Plain and straightforward: You’re going to have to reward them.

The explanation that happy customers don’t tell many other people about your service is because most customers EXPECT good client service therefore the businesses that give it aren’t at the front of their mind. They have too many alternative things to stress about on a daily basis.

By starting a Client Referral Program you’ll give your best customers a reason to want to tell other individuals concerning you. Providing discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

You will have medical licensing boards or other ethics committees for your profession that prohibit you from bound sorts of rewards and rightly therefore because of conflicts of interest that will arise.  However you can invariably notice one thing that you’ll be able to do to reward your customers after they refer someone to you.

Here is an example of a Client Referral Program for a Direct Mail Company and the way it works:

“When you refer somebody, which person places an order, you’ll receive a $25 credit which will be used toward any of said company’s services.

Every time this happens you will receive the $25 credit and there is no limit, thus be at liberty to go crazy referring your friends to us. If you refer enough people who become customers you could finish up getting your next order FREE.”

When you founded your own referral program you’ll need to do two things:

Initial, make certain that the motivation you offer to your customers is in proportion to the worth of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not visiting be enough to urge them curious about spreading the word.

And secondly, you need to market it. Make certain that your customers understand
about the new reward program by:

one)  Having your sales associates mention it whenever someone places an order.

2)  Posting notices in your business if you have got client foot traffic.

and

three)  Sending out announcements to your customer address list on a regular basis.

All of this stuff can facilitate your to extend the amount of consumers that you receive through word of mouth, and at the identical time help keep down your marketing costs. Is that this a great plan or what?

Providing discounts or special incentives to customers who refer another person or company to your business is a win-win situation.

Reward the customers that reward you.  One amongst the best compliments is when someone refers another or others to your business.

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High SEO Companies use this method when developing prime-tier selling strategies for their clients and even their own websites. It’s additionally the foremost time consuming approach to link building, but it is one in all the most powerful ways of manufacturing results.

Define your keyword targets:
Each and each link you build needs to possess a keyword target when using this approach. Target a single keyword first. See who’s ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks,  are more powerful than any link that’s built for the only purpose of link popularity. These are targeted links and have much a lot of power to rank websites. Currently the keyword that these sites rank for is the Anchor Text that you would like to use on your link on these targeted websites.

Now that we have a tendency to have your keyword target, we have a tendency to want to think about whether or not the link is really a quality link, or a spam site. Determining this is often harder for the layman than the experienced marketer as some sites that show within the backlinks are obvious spammers or websites that are making an attempt to form a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/ten), and perpetually have a ton of ads first. Ignore these links, as they can be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You wish to weed out the garbage.

Select the websites that have some PageRank and seem to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the necessary links, and you ought to do no matter you have to try to to to induce a link from it. Consider a reciprocal if all else fails.

Now the arduous part, how do you get your link on their page next to your competitor? How will you get the link to you without returning it? Since everyone is so link popularity aware, you would like to present a top quality proposal to the webmaster to realize a link. You need to be a high quality addition for the webmaster to wish to feature the link. Today, it’s rare that any website will give a link without returning one. In 1999 before the Link Popularity Search Engines, this wasn’t the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how will we have a tendency to get a link while not returning one?

Here’s a smart approach. For any link that you’re targeting, you actually want to attempt and attempt to supply the webmaster a true reason on why he ought to add the link. Proving that your web site could be a valuable resource and one-of-a-kind, could be a potential manner to still get a free link, and a free targeted link is a powerful link. One-approach links are necessary for any web site as it is the model of the Authority Domains.  These sites have tons to thousands of one-manner links, and terribly few if any reciprocal links. So you should strive through no matter strategies of one-means link building that you want to use, to get these targeted links while not reciprocating. But a reciprocal link is best than no link.

Mix this methodology with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site can achieve higher rankings, better traffic and if your site is actually effective…it can prosper.

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On-page Optimization
What you are doing on your internet pages can have a positive or negative impact on your search results.  But, as we have a tendency to’ll discuss later in this article, off-page optimization is even additional powerful when it involves increasing your natural search engine placement.

A number of the most important on-page optimization techniques begin with selecting a key word to optimize your page for.  There are a variety of free tools on the market on the Web that may help you discover a keyword that is widespread however not overly competitive.  Keywords that are highly competitive are often very tough to put well for.

Once you’ve selected a keyword, you can take advantage of:

Secret #1:  Don’t optimize for one keyword, optimize for a keyword phrase.
After you optimize for one keyword, a lot of usually than not, that word is very competitive and your possibilities of coming out on top are minimal.  Where you gain a vital advantage is by that specialize in a keyword phrase.  This actually increases your probabilities of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

Secret #2:  Place your keyword phrase at intervals the first twenty five words of text, and the last 25 words of the page.  The h1 tag will be used for developing a headline on your page and emphasizing your keyword phrase among the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just when your copyright notice on the bottom of your webpage. This ensures that it’s gift within the last 25 words of your page.

Secret #three:  Place your keyword phrase in your page title and description.  Additionally, place the keyword phrase throughout your page – being certain to bold the phrase once, italicize the phrase once, and underline the phrase once.  Mention your keyword phrase every paragraph or so.  Simply make sure that it appears natural.  If you stuff the page together with your keywords, you’ll potentially flip off browsers who would otherwise notice your page valuable.

Off-page Optimization
Currently that you’ve learned concerning on-page optimization, it’s necessary that you just focus your attention on off-page optimization.  Of all the techniques that are developed for SEO, it still comes right down to the popularity of your site.

The ranking of your web site during a natural search engine result list is directly correlated to the popularity of your website.          

So what do I mean by popularity?  Popularity is the number and quality of links to your website.  Although I’ve simplified the reason here, you must recognize that links essentially count as votes.  If everybody is “voting” for a explicit website then the website becomes popular.

Secret #four:  Get different sites to link to you.  There are a variety of ways that to enhance link popularity.  Although I won’t advocate a specific link building tool, I will say that there have been a range of good products developed that simplify the process.  It still takes time and arduous work, however over time, increasing the number of sites linking to your web site will pay huge dividends.

Secret #five:  Make positive that incoming links are of top of the range (sites with a high Google page rank).  It’s not only vital to own alternative sites link to you, it’s also necessary to possess quality sites link to you.

Secret #six:  Anchor text must embody your keyword phrase.  When other sites link to you, build sure the link includes your keyword phrase.  Sites that link to your domain can help with overall page rank and recognition, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the prime of search engine result lists.

Secret #7:  Provide people a reason to link to your website.  This may be accomplished during a variety of ways in which, white papers, free content or tools, etc., but ultimately it comes all the way down to providing something of value.  If you are doing, different websites can offer you their “vote”, increasing your link popularity and your search engine results.

Increasing your rank on major search engines isn’t complex.  But it does take time and effort.  If you want to extend your website ranking, begin by implementing what you’ve learned in this article and keep the course.

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In short Page Rank could be a “vote”, by all the opposite pages on the Internet, about how necessary a page is. A link to a page counts as a vote of support. If there’s no link there’s no support (but it’s an abstention from voting instead of a vote against the page).

How is Page Rank Used?

Page Rank is one amongst the ways Google uses to work out a page’s relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar (http://toolbar.google.com/). But the Toolbar Page Rank solely goes from 0 – 10 and appears to be one thing like a logarithmic scale:

Toolbar Page Rank:

(log base 10)   Real Page Rank
0                                            0 – ten   
1                                          100 – 1,000
2                                        1,000 – 10,000
3                                       ten,000 – a hundred,000
four                                          and therefore on…

We have a tendency to can’t know the precise details of the size as a result of, as we’ll see later, the utmost PR of all pages on the web changes each month when Google will its re-indexing! If we have a tendency to presume the scale is logarithmic (though there’s only anecdotal proof for this at the time of writing) then Google could merely provide the highest actual PR page a toolbar PR of 10 and scale the remainder appropriately.

Conjointly the toolbar typically guesses! The toolbar typically proved a Toolbar PR for pages I’ve only simply uploaded and can’t presumably be within the index yet!

What seems to be happening is {that the} toolbar looks at the URL of the page the browser is displaying and strips off everything down the last “/” (i.e. it goes to the “parent” page in URL terms). If Google includes a Toolbar PR for that parent then it subtracts one and shows that because the Toolbar PR for this page. If there is no PR for the parent it goes to the parent’s page, but subtracting a pair of, and so on all the method up to the basis of your site.  If it can’t notice a Toolbar PR to show during this way, that is if it does not realize a page with a real calculated PR, then the bar is greyed out.

Note that if the Toolbar is guessing in this way, the Actual PR of the page is zero – though its PR will be calculated shortly when the Google spider initial sees it.

PageRank says nothing concerning the content or size of a page, the language it’s written in, or the text used in the anchor of a link!

Definitions

I’ve started to use some technical terms and shorthand during this paper. Currently’s as good a time as any to outline all the terms I am going to use:

PR:     Shorthand for PageRank: the actual, real, page rank  for each page as calculated by Google. As we tend to’ll see later this could vary from 0.fifteen to billions.

Toolbar PR:     The PageRank displayed in the Google toolbar in your browser. This ranges from zero to 10.

Backlink:     If page A links out to page B, then page B is claimed to have a “backlink” from page A.

Why you need to do keyword research? Get the answers here: bad seo. We will tell you bad seo techniques that will hurt your Google Rankings. Avoid bad seo now!

The Meta Description Tag is an HTML code that allows you to provide a brief and concise outline of your internet page content. The words placed during this Meta Tag, are typically employed in the Search Engine Results Pages (SERP), simply below the Title Tag as a transient description of your page.

In the Search Engine Results Pages, when reading the Title of the page, a user goes through the description of the page and decides whether she/he desires to travel to your site or not.
It is so necessary that your Meta Description Tag is nicely composed describing your page providing whereas engaging the user to click on your listing.

Syntax for Meta Description Tag is:
Head
Meta name=”description” content=”Here you write description that covers the most necessary aspects of meta tags in relation to web site optimization or SEO.”
closed Head

Helpful Tips for Writing Meta Description

Tag In case you have not provided any Meta Description Tag to your web page, the search engines strive to form one for you, often using the primary few words of your net page or a text selection where the keyword phrases searched by the users appear. If the Search Engine makes up an outline by selecting up text from your page, it’s not necessary {that the} generated description would do justice to your internet page.

The Meta Description Tag ought to be written in such a means that it interests the user, thus tempting her to click on the link to your site and visit your net page.

The Meta Description Tag desires to be kept brief yet informative. Regarding twenty five-thirty words description ought to do fine. Keywords and key phrases should be included in the Meta Description Tag, though care ought to be taken to not repeat them too often. Just like the Title Tag, the Meta Description Tag should be completely different and customized for every page relying on the content theme of each page.

Why you need to do keyword research? Get the answers here: bad seo. We will tell you bad seo techniques that will hurt your Google Rankings. Avoid bad seo now!

Search engine optimization is the means of increasing the traffic to a website. It is a means of optimizing a web site. Here are guidelines that can facilitate you in improving the level of your website on search engine result pages.

Page title optimization- Title Page ranking is one of the major aspects that aid in improving web page level. Your label counts much as it’s incorporated in the description that appears on the search engine pages. It should be the perfect account of the content that is placed underneath it. It should also focus on one or two keywords of the matter.

The title tag is must be incorporated in HTML page- It is the most important element that plays major responsibility in optimizing the website. This tag is indexed by several search engines in their result pages. It is the first impression that grabs the attention of Google customer.

Incoming links- it is the additional essential factor that increases the traffic to your site. It attracts the prospective clients to your site. They performs a better responsibility than outgoing links. Thus, it’s always recommended to get your website linked with others, so that the potential traffic can carry out various benefits to you.  The more the numeral of incoming links, the higher your website will be placed in search engine pages.

Link anchor text- These are the most important links interpreted by the Google and other search engines. Anchor text is the term given to the text in a link. individuals make a huge error while linking their pages jointly via anchor texts like “read more”, “click here” etc… It is deemed descriptive keywords in anchor text.

Good content is one of the most significant guidelines of SEO. Informative matter well adjusted with keywords is the need of today. There is no doubt that good matter is looked after by mass of people and that’s why, it can do something good for your website or business.

staring into the need of today’s online world, there are significant number of SEO companies that act for others and improve their position. The efforts put by these SEO services have made a extraordinary achievement in online world. They take task of earning business for their customer by adopting several strategies.

Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results. How Google exactly does this is top secret. For this reason, no one can guarantee your spot in Google.

You can get into the first page of Google if you follow basic search engine optimization principles and are prepared to work hard. Getting listed on the first page of Google depends on a number of factors:

* Your target keyword
* Number of competing pages for your target keyword
* The size of your website
* How well you use keywords on your site
* Number and relevancy of links linking back your website

To get better rankings, first make sure that your website outshines the competition.   Make your visitors loyal to your website by constantly adding value to your website. Be on top of things when in comes to your niche market.

Research the keyword that you wish to target. Sprinkle some of the keywords in your website.  Do not over do this.  You can place related keywords to make it look natural.

Create a lot of one way do follow links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.

While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can’t afford to pay an expert. Remember that search engine optimization results take time especially if the keyword that you have identified have a lot of competition.